Building businesses where AI, technology and people create real impact.
For twenty years I have built companies, technology teams and transformation programs between Morocco, Europe and international markets. Today I help leaders turn AI into results they can measure.
- AI Transformation
- Entrepreneurship
- Digital Strategy
- Organization Building
- Nearshoring & Tech Talent
Based in Morocco. Working internationally.

Built over two decades.
Years of experience
Spent building companies and technology organizations, on the operator side.
Projects delivered
Digital, technology and transformation projects delivered or supported.
Professionals worked with
Developers, consultants, managers and digital experts who worked in my teams.
Experience
Clients, teams and partners across Morocco, Europe and beyond.
Entrepreneur. Operator. Transformation Leader.
I have spent my career building rather than recommending: software teams, digital businesses, transformation programs and, today, the practical adoption of AI inside organizations.
What I care about is the moment technology, people and execution finally line up and the numbers move.
More about meFrom strategy to execution.
All expertiseOperator first, advisor second.
Most of what I know comes from running companies, not from studying them. It changes how I work with the leaders I advise.
Building companies, not just advising them.
Full experiencePerspective, built on execution.
Articles, publications, interviews and conversations organized around four content pillars.
Read insightsSpeaking & Conversations
I speak with executives, entrepreneurs and organizations about the practical impact of AI, digital transformation, entrepreneurship and the evolution of modern organizations.
Speaking topicsQuestions people ask me.
Anything else, ask me directly.
Let's build what comes next.
I'm always interested in meaningful conversations around AI, transformation, entrepreneurship, technology and international growth.