Entrepreneur. Operator. Transformation Leader.
Twenty years of building companies, technology teams and transformation programs. From software delivery to international business development and, today, the practical adoption of AI inside organizations.
What interests me most is what happens when technology, people, organization and execution come together to create measurable business impact.
I have worked with companies, leaders and teams mainly across Morocco and Europe, always with an international perspective.
I still build companies, advise leaders, develop teams and take part in the public conversation on AI and entrepreneurship. The goal has not changed: turn transformation into execution, and execution into impact that lasts.
Three questions guide my work today.
How can companies transform faster without losing operational rigor?
How can AI create real business value, beyond experimentation and hype?
How do we build the teams, culture and capabilities needed to stay competitive?
Let's build what comes next.
I'm always interested in meaningful conversations around AI, transformation, entrepreneurship, technology and international growth.